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+65 31388976 Launches Behaviour Change Chat Platform for Social Impact Launches Behaviour Change Chat Platform for Social Impact
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Over the background of a better focus on the role of technology to address some of the world’s biggest troubles, today sees the launch of a product that leverages messaging platforms for social impact. is a startup incubated by, an initial associate in the WhatsApp Business API pilot programme. Developed to connect social impact organizations with audiences using chat messaging platforms like WhatsApp and Google’s Android Messages, is underpinned by the crucial role of chat as the growing platform of choice for the majority world.
“Every day there are over a billion opportunities to have conversations that can improve lives,” says co-founder, Simon de Haan, from San Francisco where he's at the present time attending the 2019 Social Capital Markets Conference.
“However, conversations only have value if they have an impact. We believe that having an impactful conversation at a key moment can positively change someone’s life”.
When MomConnect, a digital maternal health programme, was launched in collaboration with South Africa’s National Department of Health in 2014, it rapidly reached national scale cited as a global measure of what a mobile health programme can achieve. Developed by, MomConnect launched as an SMS messaging service, but by 2017, the number of users made it difficult to manage and track key behavioural change conversations.
To resolve this,  was created to manage conversations with mothers. It changed how mothers connect and instantly triggered a necessary and continuous evolution of the technology platform that drives MomConnect.
Since 2018, has developed features and functionality to enhance the use of chat for social enterprises like for example using Natural Language Processing & Machine Learning to triage the most urgent conversations, making sure conversations start at the right time with the right people.

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